Principles of basic Digital Markeitng
Basic Marketing Funnel
We can’t talk about marketing funnel without AIDAR model.
AIDAR stands for:
A: AwarenessI: Interest D: DesireA: ActionR: Retention
Awarness:
Awareness is all about building your brand or identity using tools like social media so that people can get to know you.
Interest:Interest means having a content strategy to get people interested in your brand or in a product or services.
Desire:Moving that person like from what you provide to actually wanting it.
Which means creating a personal or emotional connection with your audience.
Action:Taking action is different. It depends on the stage of your customers. Initially, it could be liking your Facebook page, subscribing your YouTube channel or subscribing to your email newsletter. For different person it could be purchasing a product or service.
Retention:Retention is very important as it is a lot cheaper to retain a customer who purchased a product from us than to find a new customer. Person who purchased earlier are more likely to buy again.
How do we build that loyalty?
